You’ve got the skills. You’ve created samples. Your portfolio is ready.
Now comes the biggest question:
“How do I find clients for my letter writing business—without spending money on ads?”
Don’t worry. You don’t need a big budget to get your first clients. In fact, some of the best marketing is completely free. In this guide, you’ll learn how to find clients for letter writing, organically and build a steady flow of orders.
🚀 1. Create Gig Listings on Freelance Platforms
The easiest way to start is by listing your services on platforms where people are already looking for writers.
Top platforms to use:
- Fiverr – Create gigs for love letters, apology letters, and more.
- Upwork – Apply to relevant job posts or build a long-term profile.
- PeoplePerHour or Freelancer – Post your offers and reply to client requests.
Tips to stand out:
- Use keywords like “custom letter writing” or “emotional letters”
- Add clear sample images or mockups
- Include 2–3 packages (basic, standard, premium)
- Write a compelling gig description that shows how your letters help people
🌐 2. Use Social Media the Smart Way
Social media isn’t just for scrolling—it’s a free way to promote your writing.
Start with:
- Instagram – Share creative snippets of your letter samples.
- Pinterest – Post image pins that link back to your blog or services.
- TikTok or YouTube Shorts – Record mini videos like “How to write a love letter” or “What to say in an apology letter.”
Use hashtags like:
- #letterwriting
- #customletters
- #freelancewriter
- #sidehustleideas
You never know when a short, heartfelt video or quote will go viral and land you a client.
✍️ 3. Start a Blog (Even a Free One)
A blog is one of the best long-term tools to attract clients naturally through search engines.
Write helpful articles like:
- “How to Write a Perfect Love Letter”
- “Best Apology Letter Templates”
- “How to Say Thank You From the Heart”
These posts show your expertise and bring traffic to your services—without spending a penny.
If you already have a blog, add a Services or Hire Me page linked clearly in the menu.
🧑💼 4. Offer Free Samples to Targeted Audiences
This doesn’t mean working for free forever—but offering a few sample letters in strategic communities can get you noticed.
Try:
- Posting a sample love letter in a relationship or wedding forum
- Sharing a cover letter in a student or career advice group
- Offering one free letter in exchange for an honest testimonial
Reddit, Facebook Groups, and Quora are great places to find relevant conversations and drop value (without spamming).
Read Also : How to Handle Custom Letter Requests
📩 5. Use Email Outreach (Gently)
Email still works—but only when it’s personalized and relevant.
Pick a small niche (for example, wedding planners or small business owners) and write a thoughtful message:
“Hi [Name], I’m a letter writer who helps people craft meaningful messages—like thank you notes or welcome letters for clients. If you ever need something like this for your business, I’d love to help. Here’s a sample.”
Attach one short sample, include a clear link to your services, and keep it respectful. Even if they don’t hire you now, they might refer you later.
🖼 6. Offer Your Services on Etsy
Many people don’t know this—but Etsy isn’t just for handmade crafts.
You can sell:
- Personalized printed or digital letters
- Custom poem letters
- Decorative breakup letters, love letters, or apology notes
- Stationery with handwritten notes
If your writing style is heartfelt or artistic, Etsy can be a goldmine for creative writing gigs.
🧠 7. Use Your Own Network (Quietly)
Sometimes your first clients are already around you.
Let friends, family, or coworkers know (subtly) that you’re offering letter writing services. Someone may:
- Need a last-minute cover letter
- Want a romantic letter for their partner
- Be looking for a unique gift idea
You never know who’s looking for what you offer—until you say it out loud.
🎯 8. Focus on Reviews and Word of Mouth
Once you get one happy client, ask for a review or testimonial.
You can then:
- Add it to your portfolio
- Use it in your gig listings
- Share it on social media
Word of mouth is powerful. When people trust your work, they’re more likely to refer you to others.
🧩 Final Thoughts
You don’t need ads to build a thriving letter writing side hustle. You need creativity, consistency, and connection.
Start with freelance platforms. Add value on social media. Write useful blog posts. Engage in communities. And most of all—treat every letter as a chance to change someone’s day.
Your next client might find you from a tweet, a post, or a single powerful sample. Keep showing up, and the results will follow.