Simple Strategies to Attract Paying Clients Without a Big Audience or Budget
You’ve chosen your niche, polished your skills, and created a few sample letters. Now comes the most important part:
How do you actually get clients?
Whether you’re offering love letters, cover letters, or creative notes, this guide shows you how to get clients for letter writing — even if you have no testimonials, no followers, and no previous experience.
Let’s break it down step-by-step.
🎯 1. Start with One Clear Service
When you’re new, simplicity wins. Don’t try to be everything to everyone.
Pick one type of letter to start with — for example:
- Love letters for special occasions
- Breakup letters with closure and compassion
- Cover letters for job seekers
- Apology letters that say the right thing
Why? People trust specialists more than generalists.
Once you build a few reviews and samples, you can expand.
💼 2. Create a Freelance Profile That Speaks to the Client
Join at least one of these platforms:
- Fiverr
- Upwork
- PeoplePerHour
- Etsy (if you do physical or creative letters)
When you create your profile or gig:
- Use keywords like “custom letter writer,” “romantic letters,” or “letter writing service”
- Include a sample or short excerpt
- Offer 1–3 packages with clear pricing
Pro Tip: Write your description like you’re speaking directly to the reader.
“Need help saying what’s in your heart? I’ll craft a letter that captures your message perfectly.”
💌 3. Offer Free or Discounted Letters to Get Testimonials
Yes, working for free once or twice can help you get:
- Social proof
- Sample content
- Feedback for improvement
Try this:
- Write 3 free letters for friends or online contacts in exchange for a testimonial
- Ask permission to use the letters (or excerpts) in your portfolio
Once you have proof that your writing works, you’ll build trust faster with future clients.
👉 Read Also : How to Scale Letter Writing Business to $10,000/Month
🌐 4. Share Your Work on the Right Platforms
Don’t wait for clients to find you — go where your audience hangs out.
Places to share your services:
- Social media (Instagram, LinkedIn, Pinterest)
- Reddit communities (e.g., r/freelance, r/relationships, r/resumes)
- Facebook groups for job seekers, small businesses, or love advice
- Personal blog (like yours) with “Hire Me” links
Use attention-grabbing hooks like:
- “Struggling to write the perfect apology? I can help.”
- “Custom love letters for any occasion — message me to order!”
Pro Tip: Use Canva to create visuals or mockups of your sample letters.
🧠 5. Build a Simple Portfolio or “Letter Gallery”
Even without a website, you can use:
- A free Google Drive folder
- Canva slides
- A Notion page
- A personal blog page
What to include:
- 2–3 short letter samples
- Client reviews or testimonials
- A short list of your services
- A way to contact or order from you
Pro Tip: Share a direct link to this mini-portfolio in your freelance gigs or social posts.
📬 6. Cold Outreach (Done the Right Way)
You don’t have to wait for platforms to send you work. You can reach out to potential clients directly — but keep it natural and respectful.
Try this:
- Find small business owners, coaches, or professionals on LinkedIn or Instagram
- Message them with a short pitch:
“Hey [Name], I noticed your business values personal connection. I write customized welcome letters and customer thank-you notes. If you ever want help creating powerful letters that stand out, I’d love to help.”
Focus on how your service benefits them, not just your skills.
✨ 7. Ask Past Clients for Referrals
Once you complete even a few orders, politely ask:
- “If you know someone who could use a custom letter, feel free to send them my way.”
- “Would you be open to referring me to friends or colleagues?”
People love sharing great service — but they won’t unless you ask.
🧩 Final Thoughts
Getting clients as a beginner isn’t about being perfect. It’s about being:
- Focused on one service
- Visible in the right places
- Trustworthy with a few good samples
With just a handful of happy clients and some smart promotion, your letter writing side hustle can grow faster than you think.
Start simple. Deliver with heart. The clients will come.