The demand for ready-made letter writing templates has grown rapidly in recent years. People need letters for job applications, business communication, customer service, personal situations, and professional correspondence. While many individuals know what they want to say, they struggle to put it into the right structure, tone, or format.
That’s where high-quality letter writing templates come in.
Creating digital templates is one of the easiest and most profitable ways for writers to earn passive income. You create a template once, upload it online, and it can be purchased repeatedly without extra work.
In this guide, you’ll learn how to build polished, useful, and highly sellable letter writing templates—along with tips for design, pricing, and marketing.
Why Sell Letter Writing Templates?
Before diving into the how-to, it’s useful to understand why these templates do so well as digital products.
1. People want fast, ready-to-use solutions
When someone needs a resignation letter, an apology letter, a cover letter, or a complaint letter, they want a quick and easy option. Templates save time and remove stress.
2. Many people struggle with tone and formatting
A template gives them the right structure and professional language without guessing.
3. Templates generate passive income
You create them once and sell them repeatedly.
4. They work across multiple industries
Templates are useful for job seekers, managers, small business owners, freelancers, and everyday personal communication.
5. They can be sold on multiple platforms
Including your website, Etsy, Gumroad, Shopify, or digital marketplaces.
Step 1: Choose the Types of Templates You Want to Create
Start by identifying which types of templates people buy the most. Below are some of the highest-demand categories.
1. Business Letter Templates
These are extremely popular because companies and professionals need them often.
Examples:
- client introduction letters
- follow-up letters
- partnership requests
- vendor communication
- clarification or apology letters
- welcome letters
- meeting summary letters
2. Career and Job Templates
These sell consistently because job seekers are always searching for well-written correspondence.
Examples:
- cover letters
- resignation letters
- recommendation request letters
- interview follow-up letters
- networking outreach letters
3. Personal Letter Templates
Perfect for emotional, heartfelt, or sensitive communication.
Examples:
- apology letters
- thank-you letters
- birthday or celebration messages
- condolence letters
- relationship communication templates
4. Customer Service Templates
Great for small businesses, freelancers, and online shop owners.
Examples:
- refund response letters
- product issue letters
- shipping delay messages
- review request letters
5. Niche Templates (High Demand + Less Competition)
These specialize in unique communication needs.
Examples:
- real estate communication letters
- teacher or educator templates
- nonprofit outreach letters
- coaching or consulting communication kits
- event invitation letters
Choosing 3–5 categories can help you build a strong storefront quickly.
Step 2: Research What Buyers Look For
When selling templates, clarity and usability matter most.
Here’s what customers expect:
✔ Easy customization
They want to insert their details without rewriting the whole letter.
✔ Clear formatting
Spacing, structure, and alignment should be clean and professional.
✔ A polished tone
Templates should feel confident, respectful, and well-written.
✔ Multiple versions
Some buyers need:
- formal tone
- friendly tone
- persuasive tone
- concise tone
Offering variations increases your value.
✔ Instructions included
A brief guide on how to use the template helps beginners.
Step 3: Structure Each Template Properly
A great letter template is more than a fill-in-the-blanks document. It should follow a logical, effective structure that reads naturally.
Here’s a format that works for almost every type of letter.
1. Header
Include placeholder fields for:
- sender’s name
- address
- date
- recipient details
2. Greeting Line
Provide 2–3 options, such as:
- “Dear [Name],”
- “Hello [Name],”
- “To Whom It May Concern,”
3. Opening Paragraph
Explain:
- the purpose
- the context
- why they are writing
Provide customizable brackets:
“I’m writing to [state purpose] regarding [specific situation].”
4. Main Body
This is the most important section.
Help buyers by including:
- sentence starters
- professional phrases
- persuasive language
- space to personalize details
5. Closing Paragraph
End with:
- next steps
- appreciation
- availability if needed
Include flexible options such as:
“Please let me know if you need any additional information.”
6. Signature Line
Offer professional closing phrases:
- “Sincerely,”
- “Best regards,”
- “Warm regards,”
7. Instructions or Notes
At the bottom of the template, include:
- tips on personalization
- tone suggestions
- examples of what to replace
This makes your template easier to use and more valuable.
Step 4: Create Different Formats for Your Templates
To appeal to a wider audience, offer templates in multiple file types.
Common formats buyers prefer:
1. Word Document (.docx)
Easily editable for most users.
2. Google Docs version
Perfect for users who work online.
3. PDF (fill-in version)
Clean and professional formatting.
4. Canva Template
Great for visually styled letters or branded communication.
Offering multiple formats increases your sales potential.
Step 5: Design Your Templates Professionally
The quality of the design affects how customers perceive your product.
Keep the design simple and clean
Avoid excessive colors or fonts. Corporate letters need clarity.
Use professional fonts
Examples:
- Times New Roman
- Georgia
- Calibri
- Garamond
- Helvetica
Maintain consistent spacing and margins
Add placeholders
Use brackets like:
“[Insert your company name]”
Consider offering two versions
- a minimal, plain version
- a branded or stylistic version
Some buyers prefer plain text; others want something more polished.
Step 6: Package Your Templates into Digital Products
Single templates sell well, but bundles and packs sell even better.
Package ideas:
1. Business Communication Pack
Includes:
- introduction letters
- follow-up letters
- partnership requests
- clarification messages
2. Job Seeker Letter Bundle
Includes:
- cover letter templates
- thank-you letters
- resignation letters
- networking letters
- reference request letters
3. Personal Letters Pack
Includes:
- apology templates
- relationship letters
- milestone celebration letters
4. Customer Service Kit
Includes scripts and letters for:
- refunds
- product issues
- delay notifications
- customer follow-up
5. Ultimate Letter Writing Library
A high-value megabundle with 30–100+ templates.
Bundles attract higher prices and higher conversions.
Step 7: Set Your Pricing
Digital Downloads Pricing Guide:
Single templates:
$3 – $10
Small bundles (5–10 letters):
$12 – $25
Medium bundles (10–20 letters):
$25 – $45
Large bundles (30+ letters):
$50 – $100+
Specialized templates or premium bundles:
$40 – $150+
Your pricing depends on:
- design quality
- number of templates
- niche
- industry demand
Step 8: Write Clear Product Descriptions
Your product description matters almost as much as your template.
Include:
- what’s included
- who it’s for
- number of templates
- file types included
- usage instructions
- benefits
Keep descriptions clear and easy to skim.
Step 9: Sell Your Templates on the Right Platforms
Here are the best places to sell your templates:
1. Your Own Website
Highest profit margin, full control, no fees.
2. Etsy
One of the best marketplaces for digital templates.
3. Gumroad
Simple setup for digital downloads.
4. Shopify
Great for building a full online store.
5. Creative Market
Ideal for premium or design-heavy templates.
6. Payhip
Another easy platform for beginners.
Sell on at least two platforms to reach more buyers.
Step 10: Promote Your Templates
Promotion is what turns your templates into a steady income stream.
Effective ways to market your products:
1. Share examples on social media
- mini previews
- before/after letters
- helpful letter writing tips
2. Build an email list
Offer a free sample letter template and grow your audience.
3. Use Pinterest
Pins related to templates and writing advice perform extremely well.
4. Create short videos
Show how your templates work or share letter-writing advice.
5. Write helpful blog posts
Topics like:
- “How to Write a Professional Letter”
- “Common Mistakes in Business Letters”
- “How to Write a Polished Cover Letter”
These attract buyers naturally.
Step 11: Update Your Templates Regularly
People appreciate templates that feel fresh and relevant.
Update:
- formatting
- examples
- tone
- design
- included variations
Regular updates boost customer satisfaction and repeat sales.
Read Also : Corporate Letter Writing Packages
Common Mistakes to Avoid
❌ Overcomplicating the template
Keep the structure simple.
❌ Using too many fonts or colors
Professional templates should look clean.
❌ Forgetting instructions
Buyers need guidance on how to use the letter properly.
❌ Selling only one version
Offer multiple tones and styles for flexibility.
❌ Pricing too low
Good writing always has value.
FAQs
1. Can I create templates without being a professional writer?
Yes, but strong writing skills help. Customers want quality and clarity.
2. How many templates should I start with?
Start with 10–20 templates to launch your store, then expand regularly.
3. Do I need design skills?
Not much—clean formatting and simple layout work perfectly.
4. What file type sells best?
Word and PDF are the most popular, followed by Canva versions.
5. Can I sell templates in multiple marketplaces?
Yes, and you should. More platforms mean more sales.
